Our Philosophy, Our Identity: A Glimpse into the Brand’s Assets
Logo & Brand Colors
- Brand Identity
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Introducing Samsung Welstory's one-of-a-kind brand identity—offering differentiated F&B solutions, leading the future of the industry, and growing together with our customers.
- Logo
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Samsung Welstory’s wordmark logo features an abstract geometric quarter-circle motif, inspired by quotation marks, integrated into the “w” and “y.” This design represents the concept of storytelling, reflecting the company’s growth as a global leader in food solutions. The upward diagonal and clean, straight lines convey a sense of professionalism, confidence, and momentum toward the future.
Guidelines for Proper Logo Usage
To preserve the integrity of Welstory’s brand identity, adherence to the following usage guidelines is essential. Except in specific cases such as signage production or special printing processes, any modifications or application of effects to the logo are strictly prohibited. Below are examples of improper logo usage.
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Do not adjust the spacing arbitrarily.
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Do not alter the shape or proportions arbitrarily.
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Do not modify or rearrange the logo's components arbitrarily.
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Do not apply effects such as shadows arbitrarily.
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Do not add outlines to the logo.
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Do not use unauthorized color combinations for the logo.
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Do not use cropped images within the logo area.
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Do not use backgrounds that reduce the logo's visibility.
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Do not apply gradient effects to the logo.
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- Graphic Motif
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The "Quote" motif is a quarter-circle geometric element symmetrically placed at both ends of the Welstory logo. Derived from quotation marks, it symbolizes storytelling, representing the meaningful stories of Welstory members and customers. This distinct motif is a signature symbol of Welstory, utilized across various media.
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Quote
A framing element that captures the diverse stories created by Welstory.
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Double Quotes
Larger quotation marks, embodying the stories shared between Welstory members and our customers.
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- Colors
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These are the official brand colors representing Welstory. Vital Orange, a vibrant yet warm red-orange, conveys energy and confidence as a global leader in F&B solutions. Boundless Gray offers a neutral and comfortable tone, symbolizing the connection of various customer stories. Brightness and transparency can be adjusted depending on the purpose and environment of use. For print materials and offline media, refer to Pantone and CMYK values to ensure color accuracy. For digital media, use RGB and HEX codes. Colors may vary depending on the print environment, so it’s essential to cross-check with Pantone color samples to ensure consistency. Gradients should be applied selectively, primarily in display environments, videos, or for dynamic brand expressions, and only sparingly in backgrounds or graphic motifs.
Primary Colors
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Vital Orange Color information Vital Orange Pantone 172C CMYK 0/80/98/0 RGB 255/86/38 HEX ff5624 -
Boundless Gray Color information Boundless Gray Pantone Cool Gray 4U CMYK 25/18/16/3 RGB 192/189/185 HEX c0bdb9
Secondary Colors
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Professional Navy Color information Professional Navy Pantone 3035C CMYK 100/19/10/ 72 RGB 5/67/89 HEX 054359 -
Companion Blue Color information Companion Blue Pantone 7710C CMYK 77/2/21/1 RGB 35/160/177 HEX 23a0b1 -
Heartful Yellow Color information Heartful Yellow Pantone 1235C CMYK 0/25/94/0 RGB 255/192/77 HEX ffc04d -
Sensory Purple Color information Sensory Purple Pantone 2655C CMYK 49/55/0/0 RGB 180/156/248 HEX b49cf8
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- Welstory Gothic Typeface
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The Samsung Welstory typeface is a brand-exclusive font characterized by its geometric shapes, vertical and horizontal lines, reflecting a sense of professionalism and clarity. The design incorporates smooth curves to convey a gentle sophistication, while upward diagonal cuts symbolize growth and ambition.
글꼴 예시 목록
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Welstory Gothic Light
당신의 비즈니스가 더 성장하는 스토리를 만듭니다.
We empower growth in your business -
Welstory Gothic Regular
당신의 비즈니스가 더 성장하는 스토리를 만듭니다.
We empower growth in your business -
Welstory Gothic Bold
당신의 비즈니스가 더 성장하는 스토리를 만듭니다.
We empower growth in your business
웰스토리고딕 라이선스 유의사항
- 저작권
- 웰스토리고딕 서체 3종(웰스토리고딕 Light, Regular, Bold)의 모든 지식재산권을 포함한 모든 권리는 삼성웰스토리 주식회사에 있습니다.
- 사용범위
- 웰스토리고딕 서체 3종은 개인 및 기업 사용자를 포함한 모든 사용자가 비상업적 용도로만 사용 가능합니다.
- 제한사항
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- 웰스토리고딕 서체 3종은 유료로 양도하거나 판매할 수 없으며, 복사 및 배포의 대가로 요금을 부과하거나 수령할수 없고, 배포되는 형태 그대로(원본 글씨 형태의 변형 없이) 사용해야 합니다.
- 삼성웰스토리의 이미지를 훼손할 수 있는 불법사이트나 허위과장광고, 기타 공서양속에 반하는 인쇄/광고물에 사용을 금지합니다.
- 출처 표시 안내
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- 인쇄 · 출판물, 홈페이지, 블로그 등에 사용 시 저작권자를 밝히고 사용하여 주시기 바랍니다.
- 예) 이 인쇄물(본문)은 웰스토리고딕 Regular 를 사용하여 작성되었습니다.
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- Samsung Welstory Company Profile
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At Samsung Welstory, we’re not just sharing our history, vision, and values—we’re providing a roadmap to our goals. Fueled by passion and dedication, we invite you to join us on this journey toward a brighter tomorrow.
- Sustainability Management Report
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Samsung Welstory has conducted a comprehensive materiality assessment, evaluating both financial and socio-environmental impacts. Based on these findings, we disclose our key policies, objectives, and achievements across environmental, social, and governance areas to ensure sustainable business practices.
2024 Sustainability Management Report
This report covers Samsung Welstory’s ESG activities and performance from January 1, 2023, to December 31, 2023, with some qualitative data extending into the first half of 2024. The information is based on data collected from 430 business sites, excluding overseas operations, managed by Samsung Welstory. The report follows the GRI Standards 2021, an internationally recognized framework for sustainability reporting. It also applies the materiality assessment methodology outlined in the EU’s Corporate Sustainability Reporting Directive (CSRD) and complies with the Korean International Financial Reporting Standards (K-IFRS).